matthew herman & boy smells

today we sit down with matthew herman, co-founder of los angeles-based candle (and beyond) brand, boy smells. founded in 2016, boy smells is an affordably-priced, luxury quality candle company that elevates all things intimate. hand pouring each candle into with clean ingredients and a signature scent, the brand also blends its simplicity & style into their own apparel. since the start, boy smells has built out a cult-like following, and blown up in the industry. they embrace a mix of masculinity and femininity in a way that doesn't target a single gender, and sits on the shelves at more than 300 retail locations. we sit down with matthew to talk the mission behind the brand, the ins and outs of the industry, and delivering an original, authentic experience that their customers can't get enough of. we're happy to have you guys tuning in with us, sit back and enjoy the show!