Matthew Holman: The One Thing AI Still Can't Do Better Than Humans

What happens when AI can create content, answer questions, and automate customer interactions faster than ever before? According to Matthew Holman, the answer isn't less human connection—it's more. In this episode of the Go-To-Market Podcast, Amy Osmond Cook sits down with Matthew Holman, founder of Commerce Catalyst, to discuss how community, collaboration, and human expertise are becoming even more valuable as AI reshapes the business landscape. Matthew shares his entrepreneurial journey from marketing director to startup operator and community builder, revealing how a small meetup for ecommerce professionals evolved into one of Utah's most active commerce communities.  Today, Commerce Catalyst connects ecommerce leaders through events, networking groups, newsletters, Slack communities, conferences, and peer-to-peer learning experiences. During this discussion, Matthew explains why ecommerce may be more resilient to disruption than many industries, how brands can use AI without sacrificing authenticity, and why human judgment remains the ultimate competitive advantage. Amy and Matthew also explore emerging AI-powered networking tools, the future of professional communities, and why the best business insights still come from conversations with peers who have faced the same challenges. In This Episode: How Commerce Catalyst grew from a small meetup into a thriving professional community Why AI is changing marketing and customer engagement faster than product development The growing challenge of maintaining authenticity in an AI-generated world Why AI should be viewed as an amplifier—not a replacement—for human expertise How ecommerce brands are leveraging AI agents and automation today The importance of peer-to-peer learning and in-person networking AI-powered matchmaking, engagement pods, and mastermind communities Why "cross-pollination" helps leaders stay ahead of industry disruption The skills professionals need to thrive alongside AI Whether you're a RevOps leader, ecommerce operator, founder, marketer, or GTM executive, this episode offers practical insights on balancing technology, community, and human expertise in an increasingly automated world.