Matthew Horkey ... Bringing Fun Back to Wine (2,000+ Videos Later)

Matt Horkey has uploaded over 2,000 videos to YouTube since 2015, building his brand into one of the most respectedwine channels on the platform. His tagline: "Bringing FUN back to the world of wine."In this conversation, we talk about what it takes to build a wine YouTube channel, why lesser-known regions are more approachable than the classics, and what the traditional wine world still gets wrong.If wine content can be fun, maybe wine can be too.