Matthew Kobach - VP of Marketing at Slice

Matthew Kovach, VP of Marketing at Slice, shares his journey from the New York Stock Exchange to Slice and discusses the challenges and lessons in marketing strategy. He emphasizes the importance of understanding the customer and aligning goals within the company. Matthew also highlights the need for clear and consistent messaging, especially in a startup environment. He shares his experiences at the New York Stock Exchange and the impact it had on his perspective on entrepreneurship and capitalism. Matthew also reflects on his early life and the influence of his parents' non-traditional roles. In this conversation, Matthew Kobach discusses the importance of alignment in a large organization, building a personal brand on Twitter, the future of Twitter and the impact of recent changes, excitement for the future, and his personal life. Takeaways Understand the customer and align goals within the company to create a strong marketing strategy. Clear and consistent messaging is crucial, especially in a startup environment. Embrace uncertainty and appreciate the challenges and opportunities of entrepreneurship. Effective communication and alignment are essential for success in marketing and within the company. Alignment is crucial in a large organization to ensure everyone is working towards the same goals. Building a personal brand on Twitter can be a powerful tool for networking and showcasing expertise. Chapters 00:00 Introduction and Background 02:12 Transition to Slice and Marketing Career 04:41 Early Interest in Marketing 07:41 Opportunity at the New York Stock Exchange 10:09 First Impressions of the New York Stock Exchange 12:12 Memorable Moments at the New York Stock Exchange 15:24 Early Life and Family Dynamics 19:52 Challenges and Lessons in Marketing Strategy 24:27 Marketing in a Large Company 29:05 Key Focus Areas at Slice 33:45 Internal Communication and Alignment 36:58 The Importance of Alignment in a Large Organization 38:03 Building a Personal Brand on Twitter 40:43 The Future of Twitter and the Impact of Recent Changes 45:40 Excitement for the Future and Personal Life 47:18 Staying in Touch with Matthew