Matthew Landers: How to Establish Your Brand

One of Australia's most well-known, respected, influential floral designers, and a force within the Australian Floral Industry for nearly 20 years, highly decorated in National and International Competitions, working with some of the world's leaders in floral designs, and teaching across the globe, my guest this week is Matthew Landers. How do we make ourselves known? What is an important factor in establishing ourselves? Of course an obvious answer is our work but my guest this week is here to chat about another key component. Branding!!! Creating our brand goes beyond the logo as an identity. Branding ourselves becomes our connection with the client. A positive reinforcement establishing a relationship of trust, consistency, and confidence. So buckle up for a straight forward chat with a Brand Powerhouse. We're excited for 2021 and all our new guests! You can learn more about Matthew Landers and all of our past guests at www.theflowerpodcast.com ! Be sure to subscribe to our podcast on the platform or app of you choice and we would love to have you join our email family. Did you know that you can also visit our Youtube channel if you would like to watch my chats with guests via Zoom. Follow the link to our YouTube channel for more information. Thanks to all our sponsors! Accent Decor FlowerSchool NY / LA Details Flowers Software