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Matthew Pittman, University of Tennessee – Twitter, Rebranding and Brand Equity episode artwork

EPISODE · Nov 10, 2023 · 2 MIN

Matthew Pittman, University of Tennessee – Twitter, Rebranding and Brand Equity

from The Academic Minute · host Academic Minute

Twitter’s rebranding as X has not gone well. Matthew Pittman, assistant professor in the Tombras school of advertising and public relations at the University of Tennessee-Knoxville, explores why. Matthew Pittman is an Assistant Professor in the Tombras School of Advertising and Public Relations at The University of Tennessee Knoxville. His research interests revolve around sustainability, […] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.academicminute.org

Episode metadata supplied by the publisher feed · Published Nov 10, 2023

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Matthew Pittman, University of Tennessee – Twitter, Rebranding and Brand Equity

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