Matthew Ray Scott, MS and Scott Sigman, MD on Building a Trusted Physician Brand

In this episode, Matthew Ray Scott, MS, Principal & Managing Director, FEED. The Agency, and Scott Sigman,MD, Orthopedic Surgeon, Podcaster, and Pioneer in opioid-sparing surgery, discuss their new book Physician Brand Rx, sharing how physicians can build trust, strengthen their digital presence, and shape their professional reputation in the age of AI.