Matthew Rosas

Matthew Rosas didn't take the traditional route into fashion. He started as an athletic coach, then followed his creativity into an entirely different world — designing clothes, producing fashion shows, and building a brand right here in Amarillo. In this episode of Hey Amarillo, Matthew takes us inside an industry I knew very little about. We talk about where he finds inspiration, what goes into taking an idea from his head to the runway, and how he's using pieces from America's Best Thrift Store to upcycle clothing into original street fashion. But underneath the clothes and the creativity is a whole lot of heart. Matthew talks about the influence of his family, the art and experiences that shape his work, and what it means to build something that feels entirely his own. It's a conversation about fashion, yes — but it's also about having the courage to reinvent yourself, finding inspiration in unexpected places, and creating something meaningful from what's already around you.