EPISODE · Jul 17, 2026 · 39 MIN
Matthew Volm: The Human Side of AI in RevOps
from State of the AI Union · host Laura.theLeo
Matthew Volm discusses how AI is transforming revenue operations and go-to-market strategies, emphasizing practical use cases, challenges, and the importance of human-to-human interactions in sales. keywordsAI, revenue operations, go-to-market, sales, account research, trust, digital channels, in-person events, SaaS, CRM key topicsAI in revenue operationsAccount research and forecasting with AIChallenges of AI adoption in salesTrust and human connection in salesIn-person events vs digital outreachChapters00:00 Introduction to RevOps Co-op and AI in Sales02:02 Current Trends in Revenue Operations and AI Implementation06:57 Challenges of AI in Go-To-Market Strategies10:59 Understanding Productivity Changes with AI17:02 The Importance of Trust in Sales24:05 Leveraging AI for Human Connections30:06 Best Practices for Adopting SaaS Technology resourcesRevOps Co-op - https://revopscop.comEventful Software - https://www.heyeventful.com/Gong - https://gong.ioOpenAI - https://openai.com
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