Matty C on Crowdfunding, Storytelling & Surviving as an Artist

Seth talks with musician Matty C about the unvarnished truth of creating and releasing an album in 2025 — from launching a $20k Indiegogo campaign to pressing vinyl, filming a live show, and telling the deeper story behind independent art. They dig into the realities of streaming payouts, building community, choosing platforms, and why story matters more than algorithms.