EPISODE · Jun 20, 2026 · 43 MIN
Maui's 'Piula' Market: Why Everyone's Exhausted & Where the Deals Are Hiding
from Maui 'Hot List' Hulahan · host Jon Brath + Daniel Rude
The Maui market has flipped. Buyers hold the cards now, and sellers who overpaid during COVID are frozen in place. Before the listings, we dig into what's actually changing in the market and the legislation behind it.Book your Aloha Vision Quest: https://bit.ly/aloha-vision-questBill 88 just had its second reading. Early word is it may have passed, though we don't have a confirmed vote count yet (vote 'yes' later confirmed during editing). If it's signed, it heads to Mayor Bissen's desk and creates H3/H4 zoning, a step toward returning some Minatoya List condos to legal vacation rental status. The process looks less burdensome than originally feared, with AOAOs potentially able to represent entire complexes rather than requiring individual owner testimony, though the full streamlining process is still unconfirmed.A devastating photo out of Kihei Kai sparks a hard conversation about climate resilience. A complex that tried for over a year to get county permitting to shore up storm damage was met with delay after delay, and ultimately lost a significant portion of the building to flooding. The county also voted down earmarking 20% of transient accommodation tax revenue toward climate resilience funding, citing a shrinking tax base as Minatoya and Bill 9 properties phase out of rentability.Lahaina rebuild timelines get a reality check. Drawing on California wildfire rebuild precedent, the realistic horizon at 7 to 10 years for full completion, putting Lahaina's target closer to 2033 than the often-cited 2030. Despite that, life is creeping back: Lahaina Shores is seeing vacationers return, and access to the harbor and Front Street is slowly reopening. Plus, Mala takes gold at this year's Holi 'Aina Awards, with Mama's Fish House and Merriman's rounding out the top three.Then the big one: why is everyone holding onto listings right now like they are trophies? Jonny breaks down the psychology of agents stockpiling 20 to 30 listings while closing only a couple of sales, and why that's a red flag rather than a flex for sellers, comparing it to a "let's hope rates drop" strategy. Then the full Hot List, 17 properties across Maui:Ho'olei (Wailea): $5M, vacation rentable, Grand Wailea amenities access, $2,800/mo HOANapili Ridge: $350K (was $500K four months ago), hotel-zoned, total fixer with ocean viewKamaole Sands: $799K, rentable through 2031, Building 6 inner horseshoe, $1,400/mo HOAHaiku 7BR Estate: $3.395M (down $62K, 47 days on market), 2 acres, koi ponds, non-conforming quirky masterpieceKeonekai Villages: $559K, downstairs unit with yard, 47 days on marketHaleakala Nanea: [confirm list price], new build, no conforming financing yet, low fees, one-car garageMaui Lani Terraces: $299K, cosmetic updates needed, $900/mo HOALauniupoko: $3.1M, 0.98 acres, agricultural zoning, 2BR Ohana unitSouth Point: $565K, ground floor 2-bath remodel, $677/mo HOANoelani: $848K, oceanfront boutique, 579 sq ft, $1,600/mo HOAValley Isle Resort: $524K, $2,200/mo fees, financing challengesBoardwalk: $525k, Central Kihei, vibey remodel, last 2BR sold at $575KKihei Shores: $399K, 2BR/2BA, pool with jacuzzi, $912/mo HOARoyal Kahana: $250K leasehold, all utilities included, surrender 2050Grab the Three Paths to Maui guide in the comments.
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Maui's 'Piula' Market: Why Everyone's Exhausted & Where the Deals Are Hiding
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