Maureen Waters on Powering Sustainability with Real Estate Data

🎯 The Green Impact Report Quick take: Maureen Waters is redefining what ESG looks like in commercial real estate. From legacy giants like Cushman & Wakefield to her current role as President at Measurabl, Maureen shares the hard-won insights that are helping decarbonize global portfolios — using data at a scale never seen before. 🎓 Meet Your Fellow Sustainability Champion Maureen Waters is President of Measurabl, the most widely adopted sustainability data platform in real estate. With 25+ years across tech, VC, and real estate giants, she leads with a rare blend of strategic rigor and operational clarity — helping $3 trillion in assets get ESG right. 🌱 Breaking Ground on Better Building 🧠 Key Innovation #1: Democratizing ESG Data with a Freemium Model: The Challenge: ESG reporting has long been cost-prohibitive for smaller real estate owners. The Solution: Measurabl's free self-serve platform now enables widespread access to ESG tools. ROI: Expanded inclusivity, compliance readiness, and broader sustainability participation. 🧠 Key Innovation #2: Automating Utility Data with AI: The Challenge: Utility bill collection was inefficient and error-prone. The Solution: Measurabl's "Bill AI" automates data capture across diverse formats. ROI: Dramatically faster processing, lower labor costs, and higher data accuracy. 🧠 Key Innovation #3: Shifting from SaaS to Sustainability Ecosystem: The Challenge: Fragmented tools couldn't meet the demands of modern ESG strategy. The Solution: Measurabl evolves into a data ecosystem, serving not just owners but capital markets, insurers, and index providers. ROI: Stronger market positioning and full-spectrum ESG intelligence. 💬 Sustainable Soundbite "If you're always looking in the rearview mirror, you can't move forward. The future is in how we leverage data to make sustainability scalable." – Maureen Waters ♻️ Your Green Building Action Plan Transform your next project with these steps: This Week: Identify where your ESG workflows still rely on manual utility data. This Quarter: Test a freemium sustainability platform like Measurabl. This Year: Map your real estate ESG data strategy to city and state compliance requirements. 🔗 Connect & Learn More 🌿 Access full episode resources: Green Building Matters Podcast 📄 Read the transcript here 💚 Join the Green Building Movement: Link 🔗 Connect with Maureen Waters: LinkedIn Website 💌 Want More Green Building Insights? Get exclusive tips, expert interviews, and green design tools — delivered twice a week. 📬 Subscribe FREE → https://www.greenbuilding.news/subscribe Green Building Matters, Inc © 2025 | Good Green Fun.