Maverick Carter on building the future of sports media

What this episode covers

Sports media mogul Maverick Carter joins Mixed Signals to discuss the next phase of athlete-led media, from scaling SpringHill Company into a global content powerhouse to rethinking how fans engage with sports. He also breaks down the NBA’s attention economy, his foray into live and digital entertainment, and why a more global basketball game could be the industry’s biggest opportunity. Sign up for Semafor Media’s Sunday newsletter: https://www.semafor.com/newsletters/media For more from Think with Google, check out ThinkwithGoogle.com. Find us on X: @semaforben, @maxwelltani If you have a tip or a comment, please email us [email protected] Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of Mixed Signals from Semafor Media?

This episode is 30 minutes long.

When was this Mixed Signals from Semafor Media episode published?

This episode was published on April 27, 2026.

What is this episode about?

Sports media mogul Maverick Carter joins Mixed Signals to discuss the next phase of athlete-led media, from scaling SpringHill Company into a global content powerhouse to rethinking how fans engage with sports. He also breaks down the NBA’s...

Can I download this Mixed Signals from Semafor Media episode?

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