Max Cunningham from Sesh

from The Hard Part with Evan McCann · host Evan McCann

Max Cunningham is the Founder and CEO of Sesh Products. Sesh Products provides modern nicotine alternatives that aim to support in reducing and controlling cravings. Chapters 00:00 The Journey Begins: From Vaping to Sesh 02:46 Cultural Insights: The Swedish Influence on Nicotine Products 05:42 Navigating Regulations: Launching in Canada vs. the U.S. 08:08 Market Dynamics: The Shift from Smoking to Pouches 11:02 Branding and Positioning: Creating a Modern Nicotine Experience 13:42 Investment Insights: Partnering with 8VC 16:33 Consumer Feedback: Iterating in a Regulated Market 19:10 The Rise of Pouches: Trends and Accessibility 22:02 Health Perspectives: The Benefits of Nicotine Pouches 24:18 Building Trust: Ethics and Responsibility in Marketing 26:58 Future Outlook: Scaling and Global Expansion

Episode metadata supplied by the publisher feed · Published Jan 21, 2026

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Max Cunningham from Sesh

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