Max Effort: Doubling Down Even When It’s Risky

What if the safest move in business… is the one that feels the riskiest?When COVID shut everything down, massage studio owner Amber Briggle lost nearly everything — locations, staff, and any certainty about the future.Instead of waiting for stability, she made a bold decision: build anyway.Within a year she moved into a space twice the size.Today she runs multiple locations, generates over $1.2M annually, and is preparing to franchise nationwide.This episode isn’t about hustle or blind optimism.It’s about recognizing the moment when retreat keeps you stuck — and expansion actually protects the business you want to keep.We talk about:How to diversify revenue without burning outWhy relationships outperformed marketing during crisisTurning constraints into positioningScaling a people-first business without losing cultureMaking decisions when there is no “clear” answerThe difference between panic moves and strategic riskHey Coach Question:How do you build resilience into your business model when you already feel stretched thin?If you’ve been hesitating on a decision because the timing feels uncertain, this conversation will change how you define “ready.”Connect with Amber:🌐 Website: www.mysomamassage.comFacebook: @somadenton📸 Instagram:@mysomamassageLinkedIn: Soma Massage TherapyYouTube: @mysomamassage✉️ Email:[email protected]🔗 Stay ConnectedIf this episode resonated and you want more conversations about business, leadership, movement, and sustainable success, you can find me here:🌐 Website: https://www.leslieboyce.com📸 Instagram: https://www.instagram.com/leslieboyce_📝 Substack: https://leslieboyce.substack.com✉️ Email: [email protected] share weekly insights, behind-the-scenes reflections, and resources for business owners who want to grow without burning out.