Max Fulgoni & Elliot Allison - Hawkes Cider

In this episode I chat to Max & Elliot from Hawkes, head cidermaker and head of marketing respectively, in an effort to push my love of cider on the world! We cover everything from what goes into cidermaking through to the exciting world of tax and focus groups. We talk about how hard it is to convert people who've had bad teenage experiences with cider, innovating with wine-making techniques and how Hawkes take donated apples from all over the country in exchange for delicious cider! Do keep an eye out on their pages if you've got any fruit going spare or you're interested in an upcoming cider event in London...Cider shout-outs this time for Oliver's Cider, Blakstoc Cider, Anxo Cider, Rev Nat's Cider and Gregg's Pit.@wearehawkes & @hawkescidertap on Instagram.You can find me at @mikeeatslondon on Instagram and the pod at @mikemeetslondon. Feel free to drop me a line!The intro and outro music is 'Swinging London 1966' by Lucas Perný & Miloslav Kollar, under a Creative Commons license. If you enjoyed the episode please do subscribe, leave me a review and share with friends and family! I'd love to hear any feedback or suggestions you have.Support this show http://supporter.acast.com/mike-meets-london. Hosted on Acast. See acast.com/privacy for more information.