Max Goldman; CEO/Co-Founder of CAREFULL- Safety & Support for Your Loved One's Money

In Episode 30, Max Goldman, a startup entrepreneur and tech industry veteran, has a message: "To the 45 million of you caring, coordinating and contributing to a loved one’s daily money matters: you are not alone."The ProblemTo understand why we are here, call a bank and ask literally any question that would help you understand or protect your parents’ financial activity.If making this call sounds awful and unproductive, we agree. The reality is, today's banking systems weren’t built for caregiving.The StoryTodd Rovak spent the first part of his career helping financial services firms find new and innovative ways to better serve their customers. For years, he imagined a new kind of financial company that could focus specifically on the caregiving life stage (and he’ll be glad to show you his sketches).‍He brought the idea to his friend Max Goldman, who’d recently sold his company to Google. At first, Max just didn’t get it. But then, like so many in the sandwich generation, he began providing care to a loved one and started to experience the challenges of the financial caregiving journey for himself.A Better ToolkitThey are building Carefull because taking care of aging parents is about more than health and safety. It’s also about making sure money issues are under control.Your own children, job and everyday life require so much energy, but you somehow still make time to support the ones who supported you. You make sure bills get paid, watch for fraud or mistakes, and ask siblings to contribute — yet the best the world can offer to help you is paper, spreadsheets, and hold music.Creating safer, smarter tools for financial caregiving isn’t only about money. It’s about relentlessly simplifying the awkward tangle that happens when money and family come together.They see what’s truly possible when it’s easier to manage loved ones’ daily money matters.CAREFULL WEBSITESend us Fan MailIf someone you love experienced neglect in a nursing home…Then you know how desperately the system needs to change.  History has shown us that It takes people power to change anything worthwhile. That’s why we we’re launching something that’s never been done before. On September 27, communities across the country are coming together for the first-ever National Long-Term Care Reform Day.This is a peaceful national walk for dignity, accountability, and change in long-term care.We’rSupport the showNo Country For Old People; a Nursing Home Exposé is STREAMING NOW on Amazon Prime (https://www.amazon.com/gp/video/detail/B0F7D1RR5X/ref=atv_dp_share_cu_r) Visit the No Country For Old People Website for more information.Please watch. Review. Share.Be a ROAR-ior!! JOIN THE R.O.A.R. MOVEMENT (Respect, Oversight, Advocacy, Reform) for quality long term care! Visit the ROAR 4 LTC Website for more information and consider participating in the inaugural National National Long-Term Care Day, Sunday, September 27th The 1st ever ROAR 2026 National Walk for Long-Term Care Reform! Found out more here: https://www.roar4ltc.org/roar-2026-walkFollow us on Twitter, FB, IG, & TiK Tok 💜 Listen on your favorite platform 💜 If you like what you hear leave us some love.  💜