Max Greenwald: 4 Steps to Go From Founder-Led Sales to a Repeatable Sales Process

Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process.Here's how he built a repeatable sales motion this year (taken from Max's post, linked below):Q1: Founder Led Sales- Customers: 0-10- GTM Strategy: Design partners & founder friends- Key experiment: messagingQ2: Sales Leader Led, Founder Involved- Customers: 10-30- GTM Strategy: Founder friends & startups, email sequencing- Key experiment: LinkedIn sequencingQ3: Seller-Led Sales, Founder Involved- Customers: 30-60- GTM Strategy: Omni-channel (LinkedIn/email), inbound (Warm Calling on the website with Warmly), territories- Key experiment: ConferencesQ4: Seller Led, Sales Leader Run- Customers: 60-100+- GTM Strategy: No change from Q3 (repeatability!), just optimization- Key experiment: LinkedIn social to drive inboundWe'll dive into:- Key questions he asked himself at each stage- Tools he implemented at every stage- What did he hire for and when?- Tips on implementing his framework- How does he think about scaling from here onMaximus Greenwald LinkedIn: https://www.linkedin.com/in/max-greenwald/Warmly: https://www.warmly.ai/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org