Max Hoffman - BidX

Max Hoffmann, Co-Founder of BidX, joins the eCommerce Pros Podcast to shed light on one of the most underutilized yet powerful tools in the Amazon ads ecosystem: the Amazon Marketing Cloud (AMC). In this episode, Max shares how AMC unlocks insights into the entire customer journey—far beyond last-click attribution—giving brands clarity on what’s actually working across Streaming TV, Sponsored Products, and DSP. He takes us inside how his team went from bootstrapping Amazon ad automation software in 2018 to supporting global brands with deep data, custom audiences, and precision targeting strategies. You’ll learn when AMC starts making sense (hint: $25K/month in ad spend), how to tap into U-shaped attribution models, and why brands that aren’t using AMC are essentially “leaving money on the table.” Whether you’re optimizing top-of-funnel video or trying to squeeze more efficiency from your Sponsored Products, this episode gives you a clear look at how Amazon Marketing Cloud can become your secret growth engine.