Max Jolliffe: Cocodona 250 Game Plan, Full-Time Pro Life, and a New Travel Show

Max Jolliffe joins the podcast for his third appearance, two weeks out from his return to Cocodona 250. After dropping at mile 238 in 2025 with cellulitis, Max is back for redemption, and this time he's doing it as a full-time professional athlete after leaving Hurley in November following nearly 15 years at the company.We get into his training block, gear and nutrition strategies, and an upcoming week of course recon out of Mike Versteeg's place in Prescott. Max also walks through his experience at the BPN Backyard Ultra in the Texas hill country and makes the case for why the backyard format deserves more attention from the sport's top names.Other topics:How 15 years in graphic design and apparel at Hurley shapes the value he brings to brand partners beyond race resultsWhy race merch across the sport is a missed opportunity and what needs to changeHis new travel show concept, Weekend Training Camp, and the Salt Lake City pilot he's editing nowWhen he stopped idolizing effortless talent and started respecting visible work, and how that shift rewired what he looks for in athletesWhy he doesn't actually love racing and what draws him to multi-day events and backyard ultras insteadTime goal for Cocodona, day-one pacing philosophy, and why he's staying off the front earlyPrize money at 200s and why the math might need to changePartners:Precision Fuel and Hydration - use code SINGLETRACK at checkout for 15% off your next orderNorda - check out the 005: the lightest, fastest, most stable trail racing shoe ever madeRaide - Making equipment for efficient human-powered movement in the mountains Janji - premium trail running apparelKodiak Cakes - my favorite oatmeal and pancakes Support the show