EPISODE · May 24, 2022 · 24 MIN
Max Kahn on driving global marketing through creativity
from B2B Marketing Needs Don Draper · host True
Max Kahn is the Head of Growth for SAP.IO. Max is helping to scale SAP's start-up partner ecosystem, make connections between start-ups and enterprise customers, and expand into new markets across the Americas, Europe, Middle East, and Asia. We talk about:The role of design and creativity within brand growthWhen to focus on brand building vs demand genStaying true to brand while showing innovation and differenceHow to effectively communicate brand purpose
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Max Kahn on driving global marketing through creativity
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