Max Kahn on driving global marketing through creativity

Episode 3 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Max Kahn on driving global marketing through creativity" was published on May 24, 2022 and runs 24 minutes.

May 24, 2022 ·24m · B2B Marketing Needs Don Draper

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Episode Description

Max Kahn is the Head of Growth for SAP.IO.

Max is helping to scale SAP's start-up partner ecosystem, make connections between start-ups and enterprise customers, and expand into new markets across the Americas, Europe, Middle East, and Asia.

We talk about:

The role of design and creativity within brand growth
When to focus on brand building vs demand gen
Staying true to brand while showing innovation and difference
How to effectively communicate brand purpose

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