Max Kalehoff, Realeyes | Emotion AI, Attention and Targeted Advertising

At Realeyes, Max helps brands and platforms decode audience reactions using AI-powered face and emotion tracking. With a career spanning leadership roles at Nielsen, Syncapse, and SocialCode, he’s built a reputation helping launch and scale tech solutions at the intersection of advertising and data. “Technology isn’t about replacing creative intuition,” he says. “It’s about giving teams better signals to build with.”Emotion AI sits at the intersection of empathy and efficiency, able to both capture attention and enhance understanding. During this episode of Good Practice, Max Kalehoff explores that tension, sharing how emotion-aware data is reshaping advertising and what it reveals that traditional metrics miss.