Max Sharkansky: Consider the Bigger Picture — Trade Well, Treat Them Well, and Scale.

On this episode, Kevin chats with Max Sharkansky, founding partner of Trion Properties, a value-add investor that finds mismanaged properties in top growth markets to turn around, historically focusing on the West Coast with recent expansion to the southeast. Max oversees all aspects of Trion's business from acquisition, disposition, and property management to capital raises from lenders and equity partners, as well as creating and managing their internal discretionary funds. Since Trion's 2006 founding, Max has been involved in over $700MM of multifamily business as a principal, capturing average IRR returns exceeding 30% with a large roster of private investors grown organically through years of success and word of mouth. The conversation goes deep on multifamily specifics and what it takes to execute at the highest level, covering Max's philosophy to own real estate for the long term, how Trion bought assets through COVID by assessing downside and staying committed while others balked, and why you make money on the buy. Max discusses not over-leveraging holdings, how a reputation for doing what you say and being easy to work with brings acquisition opportunities, why vertical integration with in-house management and renovation provides competitive advantage, the importance of hiring top talent and paying up for it, how crowdfunding improved their business and network, getting mentors to make the journey smoother and more successful, thinking long term on all decisions while being more than fair in the short term, and taking care of your health as the foundation of everything.