Maximise Your Sales & Profitability with Strategic Range Planning

In this episode of "Thrive in Fashion," host Elisabeth Mac Hale talks about the process of range planning, an important aspect of fashion buying to ensures your product mix aligns with market demands and maximizes profitability. Learn how to develop comprehensive range plans that balance styles, colors, sizes, and price points. Discover the importance of integrating sales data, trend forecasting, and market positioning into your strategy. Whether you're a seasoned buyer or new to the field, this episode offers valuable insights and practical tips to enhance your range planning and drive your business forward.Links & Resources:Take the free Buyer-Ready Assessment: ⁠https://designdirectiveme.com/buyer-ready-assessment⁠Online Buying Course: ⁠Thrive in Fashion Buying⁠Connect with Elisabeth:Podcast: Thrive in Fashion Buying and Merchandising on ⁠Spotify⁠, ⁠Apple Podcasts⁠ and You Tube or wherever you listen to your podcastsInstagram: ⁠@designdirectivedubai⁠LinkedIn: ⁠Elisabeth Mac Hale⁠Website : ⁠The Design Directive⁠ If this episode was useful, please leave a review on Apple Podcasts — it helps the show reach more buyers who need it. And share it with someone who has a review coming up.