Maximising Instagram's Potential for Your Business: Best Practices and Insider Tips

Today is the day - our third and final episode of the Insta-success series of The Accommodation Show, we dig deeper into the ins and outs of using Instagram like a pro. Once again, I have the pleasure of being joined by our three-time guest, Paul Anderson, an expert in social media marketing for hospitality businesses. He has the marketing tips (that actually work) that you can use to milk Instagram for all that it’s worth. Throughout the conversation, we covered a range of "how-to" questions that many businesses may have about using Instagram to promote their brand and engage with their audience. Some of the key topics we delved into included setting up an Instagram account and selecting a URL, conducting research to ensure your profile appears correctly when searched, maintaining consistency across social media platforms, measuring the success of your account, creating effective Instagram highlights, and more. 📋 Chapters! 00:00 Maximising Instagram's Potential for Your Business: Best Practices and Insider Tips02:40 What do we need to do to set up your account and get started?05:41 What should you consider when selecting a URL for your instagram account?07:18 How to ensure that the profile appears correctly when searched?09:54 Why is it important to maintain consistency across social media platforms?10:44 What are lead forms on Instagram and how do they work?15:47 What are the key components of an Instagram profile that you should review and focus on?16:21 How to measure the success or performance of your Instagram account.19:39 What factors determine the content that appears on the main profile?20:33 What are some examples of frequently asked questions that can be turned into Instagram highlights?24:37 What kind of highlights really engage audiences?29:14 When is the best time to create post covers and what tools can you use to create Instagram post covers on a mobile phone?33:38: Should you put covers on reels all the time or sometimes or none of the time?35:52 When creating a cover in Canva, should you use 1920 by 1080 or should you do a square?40:04 What are the best video editing tools for Instagram videos? Show Links https://www.instagram.com/thesocialmediahotelier/https://www.sandfieldguesthouse.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Sponsors: This episode is proudly sponsored by Orana Stay - the digital guest guide of the future! Say goodbye to the hassle of traditional welcome packs and hello to a seamless and unforgettable digital experience for your guests with Orana's fully branded guest experience app. Boost your revenue with powerful features and focus on what you do best while Orana Stay takes care of the rest. https://www.oranastay.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬🥊Hotels - BNBs - STR Owners!Need more direct bookings or a brand new website? We double direct bookings! Book an appointment! We get results! https://www.ibooked.online​​​​​​​​​​​🥊▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free! ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES! 📧Join the mailing list for freebies and critical industry updates: https://bit.ly/accommodationtipsandtricks🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity🗨 Connect with Bart Sobies: https://www.ibooked.online/bart/🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Disclaimer: *All content on this YouTube channel, Podcast or post reflects my own and guests opinions and should NOT be taken as legal advice, financial advice or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Affiliate Disclaimer: This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links. The purpose of this show is to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I do believe in the products and services that we link to and that you may benefit from them. If you do purchase through my affiliate links; I want to thank you for your support.