Maximising ROI: Behind Swindon Town FC's Brand Partnership Strategy

Are brand partnerships the future of football? We sat down with James Watts, the (now) Chief Commercial Officer at Swindon Town FC to discuss the club’s lofty plans to establish a global fanbase. He and Dan also reminisce about classic kits and the power of nostalgia in shaping football clubs’ content strategies. Follow James: on Instagram: https://instagram.com/mc.wotsee on LinkedIn: https://uk.linkedin.com/in/wattsjames on Twitter/X: https://twitter.com/mcwotsee Follow Focus Shift Films: on Facebook: https://www.facebook.com/FOCUSSHIFTFILMS/ on LinkedIn: https://linkedin.com/company/focusshiftfilms