Maximising Your Job Ad Engagement with James Ball

In the latest instalment of the Recruitment Leadership Podcast, your host Alison Humphries is joined by James Ball, Founder of AdBuilder. James is highly experienced in the recruitment field, having owned and led recruitment businesses himself.  AdBuilder began as a seed of an idea to aid recruiters in writing better, more consistent job adverts which attracted the right people. This fascinating episode is for those who want specific, actionable advice on candidate attraction. It forms part of our insightful series which delves deep into the whole issue of candidate shortages from a range of perspectives, providing recruiters with comprehensive advice and actionable solutions. Timestamped guide: 0:44 - Introduction 0:54 - Introduction to AdBuilder  3:53 - How many recruitment businesses use AdBuilder  7:58 - The most common issues with job ads today 12:54 - The magic number for optimisation  17:00 - What factors lead to poor job adverts? 20:22 - Structure and optimisation 28:48 - The recruiter phrase, ‘my client is’ 30:46 - Diversity and inclusion  39:19 - Download free resources  To find out more about AdBuilder and to access a range of FREE frameworks that underpin everything that AdBuilder does, take a look here: https://adbuilder.io/bundle  Interested in speaking to Alison about your business strategy? Get in touch, today! 💬 [email protected]