Maximize ROI and Build Brand Visibility From Event Sponsorships episode artwork

EPISODE · Feb 5, 2026 · 34 MIN

Maximize ROI and Build Brand Visibility From Event Sponsorships

from Community · host Kristina Bartold

Hey Community family! Today Kristina sits down with Staci Millard, Fractional CFO, CEO of Thrive Accounting, and host of Small Business School to pull back the curtain on a topic that so many business owners are curious about but few really understand, event sponsorships.Fresh off Staci’s event sponsorship at the High Vibe Women brunch in Ottawa, Kristina and Staci dive deep into the dos and don’ts of sponsorships.They also cover:Who should sponsor events.How to know if the event is a good fit to sponsor.How to actually get a return on your investment. Why repetition builds recognition and how your energy in the room matters.The importance of intentionality and integrity in brand collaborations.Navigating swag bag sponsorships.How to crush it as an event vendor.Why not all opportunities are good opportunities.Stop wasting money on sponsorships that don’t convert and get strategic!This can be the most or least profitable thing you do for your business so you want to get it right.Tune in for our roadmap to making sponsorships a tool that fuels your growth, not stunts it.Connect with Staci: InstagramSmall Business School PodcastThrive AccountingMentioned in Episode:Find Your Next Bestseller on Faire and get 10% off with the code ‘HIGHVIBE10’Join the High Vibe Women Online CommunityDownload Our LinkedIn Starter PackWork with The Social Snippet!Join the Weekly SnippetCheck out High Vibe WomenSend me a text!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsSupport the showFor Your Information:• Host your podcast on Buzzsprout!•Join The High Vibe Women Online Community!• Join our favourite scheduling platform Later• FLODESK Affiliate Code | 25% off your first year!• Connect with Kristina  Don’t forget to come say hi to us on Instagram @thesocialsnippet, join the Weekly Snippet or follow us on any social media platform! Website . Instagram . Facebook . Linkedin

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Hey Community family! Today Kristina sits down with Staci Millard, Fractional CFO, CEO of Thrive Accounting, and host of Small Business School to pull back the curtain on a topic that so many business owners are curious about but few really understand, event sponsorships. Fresh off Staci’s event sponsorship at the High Vibe Women brunch in Ottawa, Kristina and Staci dive deep into the dos and don’ts of sponsorships. They also cover: Who should sponsor events.How to know if the event is a good...

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Maximize ROI and Build Brand Visibility From Event Sponsorships

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