Hey, y'all. Welcome to second growth of writing check-in, where I take the tips we drop in the Refine Labs weekly newsletter and apply them to our own brand marketing team, stacking them one on top of the other for our continued growth and evolution. I'm Stephanie and this week is focused on Maxwell. Who's Maxwell?
It's not my dog who's deciding to make an appearance in the background this week. It is the Refine Labs chatbot that is launched and ungated for you all this week. So I wanted to do a little walkthrough of how you can use Maxwell to your advantage, open up thousands of hours of expert content with just the click of a question. Okay, so if you go to Refine Labs.com, you will see this blue icon in the bottom right corner.
Click that, Maxwell pops up and you can ask them your questions. This is our, what we're calling, demand GPT and it pulls from the vault. So all of the vault resources are still gated in the vault, but it'll give you the answer that you are looking for for the moment. So if we ask something like, what is dark social?
Maxwell's gonna sniff out a response for you and then you're gonna get a definition. And again, all of that more information is gonna take you to all of our playbooks and videos and all of that stuff in the vault. But if you have questions for Maxwell, he can give you the overview and the detail that you need to get yourself going. So we are so excited for this to be on our homepage.
I think you can ask up to 10 questions before it'll prompt you to go into the vault for more. But I want you to try it out. What are you learning? What are you asking Maxwell?
Let us know how it goes and how we can improve the flow there for more more information for you. Speaking of more information, this week we launched our April B2B round table on YouTube and Spotify. So if you want to know how to approach paid ads in 2025, Dale specifically focuses on Google ads, which is I feel like always changing. So the 2025 playbook is here and they laid out all the best information for you.
So you can find that episode live now. And if you want to jump into our main round table, that is going to be on May 19th and it's covering LinkedIn ads. So if you are struggling with paid social, especially LinkedIn, and let's be honest, who isn't struggling with LinkedIn these days, you will definitely want to be there. So I will put the registration link in the show notes here, but I promise you don't want to miss it.
Okay. Now we always have the newsletter with a little bit of advice from our call to action guest or someone from the Refine Labs team. But that advice has been amplified around the world and back this week. We were so lucky a couple of years ago to work with Rayna, who is the video producer content creator, editor for Commsore now, and they are an absolute pro.
One of the greatest content people in all of B2B marketing, especially, but also just in general in content. And they did a little experiment a couple of weeks ago where they tried to network with 50 people across two days, which is a lot of people. It's a lot of meetings. It's a lot of people to try to connect with and network with.
But they did it and they created this montage video of what all of these marketers would give for advice to their younger selves. So that was the question that they ended every call with. What advice would you have for your younger self? And they took all of the answers and put them into a two minute video.
And it's really worth watching because even if you are still a young marketer, you're still a younger self. Or if you've been around for longer, there's always advice worth taking. And especially in here, some of the pieces are just so good to listen to and remind yourself of no matter where you are in your journey. So we're also linking that below.
Make sure you check out their content and let us know what advice would you give your younger self? What is the piece of advice that would help you feel more comfortable getting where you are today? Or maybe help you lighten up a little bit, realize that this world doesn't define you. And there's more out there for you to explore.
What would your advice be? Let us know. Make sure to check out Reina's work. Make sure to check out our newsletter and we'll see you all next week.