Maximizing Digital Marketing: Cheyn Crangle of Margle Media

In the first episode of Season 3, Richard and Chris sit down with Cheyn Crangle of Margle Media, to talk about the white-hot topic of digital marketing in the current toy industry. From the evolution of his company to how he has crafted success and powerful ROI, Cheyn discusses the opportunities, strategies and investments that can make a significant difference in the effectiveness of campaigns. One of the most dynamic, young marketing executives today, Cheyn provides insights and guidance that can help any marketer be more successful in their digital initiatives. In The Endcap, Chris and Richard talk about the lifelong value of toy brands, citing a WWD article featuring recent guest Richard Dickson, president and COO of Mattel on Mattel Creations and the evolution of brands.  The Playground Podcast is supported by Global Toy Experts, The Toy Guy, and ChizComm.