Maximizing Google Ads Potential for B2B Manufacturers

Featuring Floyd Blaikie, Director of Strategy at Kula Partners.

Episode 253 of the The Kula Ring podcast, hosted by Kula Partners, titled "Maximizing Google Ads Potential for B2B Manufacturers" was published on September 19, 2023 and runs 35 minutes.

September 19, 2023 ·35m · The Kula Ring

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Summary

The Kula Ring is back! This week we have the distinct pleasure of talking with Floyd Blaikie. Floyd is the Director of Strategy here at Kula Partners. She has been working on literally writing the playbook on Google Ads recently and we took this opportunity to sit down with her and pick her brain on the nuance of this ubiquitous medium. We cover some of the pitfalls that B2B Manufacturers face in a PPC system that is biased toward B2C with shorter sales cycles than most manufacturers are accustomed to. You are going to want a notebook for this one.

Episode Description

The Kula Ring is back! This week we have the distinct pleasure of talking with Floyd Blaikie. Floyd is the Director of Strategy here at Kula Partners. She has been working on literally writing the playbook on Google Ads recently and we took this opportunity to sit down with her and pick her brain on the nuance of this ubiquitous medium. We cover some of the pitfalls that B2B Manufacturers face in a PPC system that is biased toward B2C with shorter sales cycles than most manufacturers are accustomed to. You are going to want a notebook for this one.

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