Maximizing LTOs

'Limited Time Offers' are a staple in every restaurant's playbook, but too often they are a costly gamble that fails to produce a meaningful return. How do you move beyond the hype and into profit? Join marketing strategist Anna Tauzin Neave as she pulls back the curtain on what it takes to create LTOs that don't just generate buzz, but build the bottom line. Discover why measuring an LTO's success purely on sales is a massive mistake, and finally settle the debate: are LTOs an acquisition tool or a powerful retention powerhouse? This is your guide to turning LTOs into a predictable engine for engagement.