Maximizing Luck: Masters in Business with Judd Kessler
An episode of the Masters in Business podcast, hosted by Bloomberg, titled "Maximizing Luck: Masters in Business with Judd Kessler" was published on March 28, 2026 and runs 74 minutes.
March 28, 2026 ·74m · Masters in Business
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Episode Description
Barry speaks with Judd Kessler, author of Lucky by Design: The Hidden Economics You Need to Get More of What You Want, and a professor at The Wharton School of the University of Pennsylvania. They discuss his research into the hidden markets that allocate value to desirable things such as restaurant reservations. They also Judd's research into how couples allocate their resources within a relationship and possible alternate ways to distribute concert tickets.
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