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EPISODE · Apr 20, 2015 · 47 MIN

Maximizing The Effectiveness Of Sales Training

from The Sales Readiness Podcast™ · host The Sales Readiness Podcast

Companies spend about $20 billion a year on various forms of sales training. Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing great results? In this podcast Norman Behar and Ray Makela, managing directors of the Sales Readiness Group, discuss five essential factors that can help you achieve sustainable success from your investment in sales training programs.

What this episode covers

Companies spend about $20 billion a year on various forms of sales training. Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing great results? In this podcast Norman Behar and Ray Makela, managing directors of the Sales Readiness Group, discuss five essential factors that can help you achieve sustainable success from your investment in sales training programs.

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Maximizing The Effectiveness Of Sales Training

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Frequently Asked Questions

How long is this episode of The Sales Readiness Podcast™?

This episode is 47 minutes long.

When was this The Sales Readiness Podcast™ episode published?

This episode was published on April 20, 2015.

What is this episode about?

Companies spend about $20 billion a year on various forms of sales training. Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing great...

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