Maximizing the Tech Investments You've Already Made

What this episode covers

Andy and Brian are joined by Dale Edman, Lipton Teas and Infusions' VP of eCommerce & Shopper Marketing for North America, to talk about why Gartner says that 53% of SaaS licenses held by large organizations go unused. Dale talks about how his deep partnership with procurement has helped him keep tabs on his own tech spending, and how he learns about how other parts of his organization are using their own tools.

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How long is this episode of Master B2B Friday 15?

This episode is 23 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on May 29, 2026.

What is this episode about?

Andy and Brian are joined by Dale Edman, Lipton Teas and Infusions' VP of eCommerce & Shopper Marketing for North America, to talk about why Gartner says that 53% of SaaS licenses held by large organizations go unused. Dale talks about how his deep...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.