Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor

Becky Lawlor is the Founder & Principal at Redpoint Insights. She partners with B2B tech firms to elevate their market presence and brand recognition by producing original research and authoritative insights. With over a decade of experience, her approach has helped scale pipeline growth and enhance industry authority for top-tier tech companies such as Adobe, Samsung, IBM, and Fivetran. In this episode, Becky shares how she uses research-based content creation, original data, strategic research planning, and storytelling to help brands build authority. Key Takeaways:- How original research builds credibility- Why does thought leadership fail?- Building trust in the AI eraEpisode Timeline:1:25How did Becky get into research? 4:29The importance of fresh data in B2B marketing6:08What's happening right now at Redpoint Insights?9:50How do you turn data into an interesting story?12:05The signals that build authority14:30How do you build trust and credibility in the AI era?17:00Public opinion on AI17:40Why does most thought leadership fail?19:00How to make effective thought leadershipThis episode’s guest:• Becky Lawlor on LinkedIn • Redpoint InsightsSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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Maximizing Trust and Credibility Through Research-Driven Content with Becky Lawlor

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