Maximizing Your Law Firm’s LSA Campaigns with Thomas Glasgow

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Thomas Glasgow, founder of 1122 Marketing, to break down everything law firms need to know about Google Local Services Ads in 2025.Thomas shares why LSAs are fundamentally different from traditional PPC, prioritizing user experience over profit, stripping away the optimization levers advertisers are used to, and rewarding firms that focus on intake quality and feedback loops instead of constant campaign tweaking.What You'll Learn:-Why LSAs aren't a fit for every law firm (and the operational capacity required to succeed)-How Google's antitrust pressures and AI disruption shaped the LSA platform-Why clean data and proper lead attribution are the foundation of LSA performance-The weekly check-in process that keeps firms in control of their budgets and results-How to compete with reviews (without needing the most in your market)-Why LSAs are consuming the majority of ad budgets for top-performing firms-Thomas's origin story and why he built an entire agency around this platformIf you're running LSAs, or considering them, this conversation will change how you think about the platform, your intake process, and what it really takes to scale profitably.