EPISODE · Sep 1, 2021 · 25 MIN
Maximizing Your Marketing Strategy for a Changing Market with David Collins
from Estate of Mind — The Art of Selling Luxury Real Estate · host Diane Hartley, David Collins
Topics covered and questions you’ll uncover during this episode:How to budget your marketing dollars when you're a new or seasoned luxury real estate professionalThey key to making clients feel like your services and marketing were worth every pennyThe biggest mistake luxury real estate professionals make when they’re busyWhy lowering your marketing budget when business is slow can hinder long-term growth, and what to do insteadThe importance of the vocabulary you use around marketing and business with your clientsWhy bringing your luxury listings to market properly and with high-quality marketing materials matters at any price pointWhat consistent marketing can do for your luxury real estate practiceResources mentioned within the episode:Supreme AuctionsREAL MarketingThe Institute for Luxury Home MarketingLuxury Market Report
What this episode covers
How do you get the most out of your luxury real estate marketing dollars? In this episode, Institute President Diane Hartley is joined by REAL Marketing Founder David Collins to understand the makings of a sustainable marketing strategy and budget at any point in your luxury real estate marketing career, and how to create marketing materials that get real results. David brings more than two decades of real estate marketing experience to the discussion, and provides specific and actionable insights into how you can choose a target market and outplay the competition.
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Maximizing Your Marketing Strategy for a Changing Market with David Collins
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