Maximizing Your Success with Digital Marketing with Dan Serard (Cannabis Creative Group)

Welcome to a brand new episode of Kaya Cast Podcast, where we're all about empowering dispensaries to flourish. Today, we're giving budding businesses a deep insight into innovative marketing with Dan Serard from the Cannabis Creative Group. Dan shares how the power of well-segmented and purposeful email and SMS drip campaigns can dramatically boost dispensary success. With invaluable tips on crafting engaging content that captivates and drives conversion, this episode is a gold mine for dispensaries eager to grow.Our conversation with Dan doesn't stop at content optimization. He stresses the importance of a scalable, performant, and thoughtfully designed website. From converting videos into static images to bringing forth your star products, he elaborates on effective website optimization strategies. In an era where digital footprints are just as crucial, if not more, than physical storefronts, Dan makes a compelling case for SEO investments that leave lasting impressions and boost discoverability. But fear not if those budgets seem beyond reach. For smaller brands and social fairness applicants, Dan proposes a frugal yet effective solution: optimizing your Google My Business profile. With advice on how to seize and use Google reviews to their fullest potential, even dispensaries on a shoestring budget can cash in on the enormous benefits of superior online reputation management. And one last tip that Dan leaves us with? Don't bank on the "build it, and they will come" strategy, but instead, invest time and effort in laying a strong brand foundation. Tune into this illuminating conversation to reap the rewards for not just the next six months, but far into your cannabis business's future. Dan Serard heads business development and strategic partnerships for Cannabis Creative Group. He has been working in the cannabis industry for over four years and has been a part of marketing over 200+ brands. He is a member of many cannabis associations, and holds Co-Chair of Education and Content for the National Cannabis Industry Association‘s Marketing and Advertising Committee.Dan is also a well respected writer and speaker for various cannabis industry events. With years of experience in the health and wellness industry, Dan’s background as a business development professional complements his interest in the innovating world of cannabis. Dan holds a Bachelor’s degree in Recreation Management and Policy with a focus in Business Administration from the University of New Hampshire. Today, when he’s not in the office, Dan can most likely be found outside – his passions include hiking, snowboarding, fishing, camping, traveling, and playing basketball, to name a few. Find out more about Cannabis Creative Group at:https://cannabiscreative.com/linkedin.com/in/dserardlinkedin.com/company/cannabis-creative-group/youtube.com/@cannabiscreativeinstagram.com/cannabiscreativegrouptwitter.com/Cannabis_CG