MAXIMUM MOMENTUM :: HOW TO GET IT, HOW TO KEEP IT

Mike Berland is the founder & CEO of research, data, and analytics firm Decode M and is an expert on how people think and behave as consumers, voters, and decision-makers. His new book Maximum Momentum: How to Get It, How to Keep It looks at the drivers of momentum, how to master them, and how to gain and keep it in order to turn crisis into opportunity. Mike joins Justin to discuss how campaigns and companies can leverage data to drive momentum.