Maxwell Nee: The Hidden GTM Risks No One Talks About

What if the real GTM risk isn't in your budget—it's in your blind spots? According to Maxwell Nee—CEO, entrepreneur, and go-to-market advisor—most companies don't fail because they're underfunded; they fail because they're misaligned.  From mismatched team dynamics to muddled messaging and compensation plans that reward the wrong things, risk is often baked into the foundation. But it doesn't have to be.  In this episode of Go To Market with Dr. Amy Cook, Maxwell shares a smarter approach to building GTM strategies that are resilient, responsive, and ruthlessly focused. De-risking your go-to-market (GTM) strategy isn't just about spending less—it's about moving smarter.  Here's how.