May 26, 1907: Being Famous - Who Owns Your “You”

Some of the most recognizable identities in history weren’t discovered, they were built.On May 26, 1907, John Wayne was born, but his story reveals something larger about how Hollywood operated. Studios reshaped names, appearances, and personalities to create consistent, marketable stars, turning identity into a repeatable business asset. That system continues to influence how modern personal brands are created and maintained.From bsnsBasics, I’m Ron Trucks, and this is bsnsHistory — the daily podcast where we explain the stories that changed business forever.Written and produced by Ron Trucks.Learn more at www.bsnsDAILYpodcasts.com