May 5, 2026 – Selling Senses Armen Avanessian and Greatest Hits Faisal Hoque

Armen Avanessian – Author of Selling Senses: Unlocking the Power of Sensory Sales and Inner Wisdom Speed wins, whether it’s speed to market or speed to solution, speed wins, but perfection can kill momentum. Armen Avanessian as a potential source for your coverage. An award-winning fintech and payment sales leader with more than 20 years of experience, Avanessian recently released his debut book, Selling Senses: Unlocking the Power of Sensory Sales and Inner Wisdom. The book offers entrepreneurs a fresh perspective on why customers buy—not just based on logic or data, but on emotion, experience and intuition and how founders can intentionally design those experiences to drive growth, differentiation and long-term loyalty. Avanessian shares practical insights on building trust, standing out in competitive markets and creating meaningful customer connections through sensory engagement and human-centered leadership. He is available for interviews and can provide actionable takeaways for your audience. I’d also be happy to share a complimentary review copy of Selling Senses upon request. Faisal Hoque – #1 Wall Street Journal and USA Today Best Selling Author, Founder and Chair at NextChapter, Founder and Managing Director at Shadoka, Author of Globee Awards winning 2022 Publication of the Year for Best Business Book called Lift: Fostering the Leader in You Amid Revolutionary Global Change Unless you know and connect with yourself and connect with other people, you cannot certainly connect with your creation and the creation that actually creates value. Faisal Hoque is an accomplished entrepreneur, noted thought leader, technology innovator, advisor to CEOs, BODs, and the US federal government, and an author with more than 25 years of cross-industry success. He is the founder of SHADOKA, NextChapter, and other companies. They focus on enabling sustainable and transformational changes. He also serves as a strategic partner and a thought leader for CACI, and works extensively with US Federal Agencies. CACI is a $6 billion public company who plays a vital role in US national security. He is a 3 times winning Founder and CEO of Deloitte Technology Fast 50 and Deloitte Technology Fast 500™ awards. At the age of only 14, he began what would be the first of many businesses; cobbling together stereo components to sell from his father’s home in Dhaka, Bangladesh in order to save the money he would need to support his plan to study in the United States. He built his first commercial software product at the age of 19 while studying at the University of Minnesota, and went on to hold management positions in Pitney Bowes and then Dun and Bradstreet. In 1991, Pitney Bowes recruited him to join one of their R&D groups before he finished his undergraduate degree. As a serial entrepreneur, he has raised venture capital from angels, strategic partners, and institutional investors to fund his innovative business-to-business startups. Over the decades, his companies innovated products and solutions that: provided middleware software for complex, secure transaction processing; created industry’s first set of re-usable software components for integrated B2B e-commerce; and pioneered comprehensive business value management frameworks and platforms. As a thought leader, he has authored a number of award winning books on leadership, innovation, mindfulness, resilience, organizational transformation, and entrepreneurship, including the #1 Wall Street Journal and USA Today bestseller Lift – Fostering the Leader in You Amid Revolutionary Global Change (Fast Company), and the #2 Wall Street Journal and USA Today bestseller Everything Connects – Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value (Fast Company). His work has appeared in Fast Company, Business Insider, Wall Street Journal, BusinessWeek, Fox, CBS, Financial Times, Mergers & Acquisitions, Forbes, Leadership Excellence, and Huffington Post among other publications. He holds a strong belief that it is through knowledge sharing that we may provide the greatest clarity on how to improve our collective future. As a globetrotter, he is passionate about nature, people, culture, music, and design, and he loves to cook.