May The Best Story Win episode artwork

EPISODE · Aug 13, 2025 · 9 MIN

May The Best Story Win

from Sell First Build Second · host Jason Kitenge

"Despite decades of pretending our work isn’t to be taken personally, storytelling proves that if it isn’t personal, it doesn’t matter." - Annette SimmonsThis week, we explore the importance of storytelling in business, lessons from Gary Halbert and the 6 types of stories you can tell.

"Despite decades of pretending our work isn’t to be taken personally, storytelling proves that if it isn’t personal, it doesn’t matter." - Annette SimmonsThis week, we explore the importance of storytelling in business, lessons from Gary Halbert and the 6 types of stories you can tell.

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May The Best Story Win

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This episode was published on August 13, 2025.

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"Despite decades of pretending our work isn’t to be taken personally, storytelling proves that if it isn’t personal, it doesn’t matter." - Annette SimmonsThis week, we explore the importance of storytelling in business, lessons from Gary Halbert and...

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