Maya Chia: Effective and Innovative Clean Beauty with Founder Susanne Norwitz

After a career in marketing and speech writing, Susanne Norwitz began her "second act" in life with her passion for formulating skincare. Inspired by her father's trips to Guatemala when she was a child, she created Maya Chia in the beautiful city of Charleston. Harnessing the brand's patented chia oil and its unparalleled health and wellness properties, Maya Chia has become one of the most decorated in the clean beauty space.In today's episode, Susanne shares the Guatemalan influence on the brand and Maya Chia's mission.Susanne also discusses:The brand's patented chia oilFormulating and manufacturing products for efficacy and common misconceptions behind clean formulasMaya Chia's most effective marketing messageSome pain points encountered while growing the brandExpansion into the hair care categoryYou'll also hear Susanne's advice to her younger self and what's next for Maya Chia.Be sure to check out Maya Chia at www.mayachia.com and on Instagram @mayachiabeautyThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co