Maybe The Real Growth Was The Members We Made Along The Way

Read the shownotes and full transcript on our site: growyourcreditunion.com Credit unions are out there chasing new members—spending on billboards, opening branches, crafting the perfect rate specials. Meanwhile, 80% of your existing members have one product with you and you haven't called them once. Maybe the new members you're looking for are actually the members you already have. In this episode of Grow Your Credit Union, host Joshua Barclay and co-host Becky Reed welcome Elizabeth Osborne, COO at Great Lakes Credit Union, to talk about: Everyone's measuring trust wrong The growth obsession is backwards You're tracking the wrong economic data Plus we play a BRAND NEW GAME that we hope you really enjoy. A huge thanks to our sponsor, CU Benefit Stop absorbing annual benefit cost increases of 20-40%. CU Benefit is a strategic CUSO partner designed to help Credit Unions pre-fund up to 100% of employee benefits and unlock balance sheet potential. Generate investment returns 4-5 times higher than traditional bonds. Strengthen employee retention and increase net income by as much as 50%.  Watch this video or visit CUBenefit.com to learn more.