Maybe THIS Repurposing Plan Will Work (EP115)

If you've ever felt like turning one piece of content into ten more is just too big to tackle, this one's for you. I'm sharing what's actually behind the dread and a solution that gets things moving. 4 reasons and a funeral for excuses. Hah!Enjoy the episode!🧰 I love me a good digital marketing tool. This week’s recommended tool is if-so plugin for WordPress.The thing I most use it for is showing different copy on a page depending on where the visitor is coming from. For a client of mine in particular, has a contact inquiry form on multiple pages. After the form is submitted, the visitor is taken to a thank you page. That thank you page has different copy depending on the page the visitor came from. Other personalization ideas use time of day, where they are located. So many options. The idea is to show more personalized information to increase conversion rates.Peek inside my toolbox. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.🗞️ Digital Marketing TakeawayDigital marketing advice that doesn't require a dictionary.Short enough to read. Useful enough to use. Every week.About This ShowThe Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.