Mayo-Mustard Merger, Creatine Craze and HOP WTR On Top

In this episode: This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery unpack the McCormick-Unilever merger, Constellation Brands' purchase of HOP WTR, Create Wellness' fresh funding-fueled expansion, and Q Mixers' move into functional beverages.  Show Highlights: 0:20 - Following brief speculation, McCormick & Company will merge with Unilever's food division, bringing together such brands as Hellmann's mayonnaise and French's mustard. Monica details the deal. 3:05 - Non-alcoholic alternatives got a big win last week as Constellation Brands agreed to terms to acquire HOP WTR, the functional, beer-style sparkling water brand founded in 2020. Brad outlines the transaction. 4:05 - Create Wellness, a trailblazer of the creatine gummy set, is moving into powdered beverages with a $20 million investment. Monica breaks down the investment. 5:55 - The average consumer's relationship with alcohol has radically evolved over the last several years, and premium cocktail mixer brand Q Mixers is eager to evolve alongside them with its first functional innovation. 7:45 - Monica and Brad discuss this year's crop of April Fools' fakeouts. About CPG Week CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week's stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage. New episodes are released every week. Send us comments and suggestions anytime to [email protected]. Subscribe on Apple Podcasts