Mayra Castro: Creating a Positive Business and Impact Beyond Profit

In this episode of the Darin Olien show, we explore the idea of creating a positive impact beyond profit through strategic investments that benefit everyone involved. My guest in this episode of the Darin Olien podcast, Mayra Castro, shares her incredible journey of bridging two unique cultures, starting in the heart of the Amazon rainforest, venturing into academia in Switzerland, and eventually returning to her ancestral roots to establish her own company. By looking to the Amazon as a source of innovation, trends, and sustainable solutions, this episode emphasizes the shift from a profit-focused approach to one centered on making a positive impact, encouraging us to explore collaborative efforts in crafting successful, impact-driven business models. Born and raised in Amazônia, Mayra Castro is a lawyer with a master’s degree in international and European Law from the University of Geneva, in Switzerland. A multilingual speaker (Portuguese, English, French, Spanish), she lived 6 years in Europe, mostly in Geneva. A connector and partnership catalyst Mayra has over 10 years of experience in partnership development, project design, cultural translation and team building. She was Head of Office of the scientific consulate of the Swiss government in São Paulo, in charge of establishing the governmental organization in the city and bridging Brazil and Switzerland in science, arts & innovation. breakdown What we discuss: 04:06 - Finding common ground between two cultures 08:32 - Giving back and mutual understanding 13:00 - The positive impact through strategic investment 16:52 - How to create a positive business 22:54 - Recognizing the Amazon as a source of solutions 24:41 - Deforestation of the Amazon 27:45 - How to help protect the Amazon 19:46 - Protecting the Amazon links Find more from Mayra: Website: https://www.investamazonia.com/ Instagram: https://www.instagram.com/invest.amazonia/ Find more from Darin: Website: https://superlife.com/ Instagram: https://www.instagram.com/Darinolien/ Book: https://superlife.com/fatal-conveniences-book/ Down to Earth: https://superlife.com/down-to-earth/ sponsors Thank you to our sponsors: I hope you enjoyed this episode of The Darin Olien Show! If you want to support or follow the podcast, here's how: Subscribe, rate or listen on Apple, Spotify, Stitcher Follow my Instagram to keep updated on the podcast, weekly deep dives and other projects that I'm supporting (and the occasional Chaga appreciation post) Sign up for my Weekly Email to keep up with what I’m tuned into. For feedback or suggestions, email my team at [email protected] Find the list of brands & products that get the big tick of approval from me here. Comment below to join the discussion!