MB 027: Smart Marketing

We're seeing 2 common themes emerging: People only spend an hour a week doing marketing so they don't get work so they lower their prices then it is a big chase to the bottom. they are spending lots of time doing the wrong stuff, year in/year out. We like to say are you spending time on the hamster wheel going round and round in circles or are you digging an oil well for yourself. so if you only spend a small amount of time, what can you do to make that time more productive for yourself? If you are doing the same old stuff and you are wondering why things aren't improving. And it's not good enough to stay steady, you need to be growing, to stay ahead of inflation at least. You know hat they say about the past? The only usefulness for the past is to mine it for raw material to build the future Don't walk into the future looking backwards telling everyone how much better it was in days gone by. If you are listening to then YOU are different .... No one is listening to MB because of where they've been they re listening to it because of where they want to go So lets do some digging. One of the best places to start is with what you already know. How can you squeeze the most out of what you have before you go chasing the next thing.